Monday, July 4, 2011

“Buy, Pack and Send” : India Post to enhance the shopping experience at retail outlets


Often while shopping you comes across a product which you would have loved to gift a friend, but feel a tinge of sadness, because you are you unable to do so since the friend is living someplace else. India Post now introduces the “Buy, Pack and Send” service, to help you keep in touch with your near and dear, even when they are away.
The “Buy, Pack and Send” concept went operational last month when India Post in collaboration with Fabindia Overseas Private Limited opened a postal retail extension counter at the latter’s flagship store at Greater Kailash-I, in New Delhi.
           
Fabindia is India’s largest private retail platform for craft based products. As a part of the joint endeavor to enhance customer experience, India Post will now offer customers hassle free postal retail service which would enable them to buy, pack and dispatch merchandise not only to addresses  within India but also to international destinations. To help the customers in booking consignments, postal staff will be deployed at Fabindia store.

This initiative comes as an expansion of the existing postal retail service introduced earlier at the Jawahar Vyapar Bhawan (Cottage Emporium), New Delhi. Customers are able to use Speed Post and Registered Parcel services from the premises of the shopping complex to send products to places in India and abroad. The current tie-up with Fabindia is the first similar partnership with a private institution.
           
India Post is exploring avenues to increase the accessibility of postal services, and to make these services responsive to the changing needs of customers. Discussions are currently on with some agencies in the public and private sector for forging similar partnerships.
           
India Post is keen to hear from you on this initiative. Do leave your comments on this blog, or tweet to us at http://twitter.com/?lang=en&logged_out=1#!/PostOfficeIndia

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