Wednesday, March 16, 2011

The 'Why' of The India Post Blog

Ever since India Post established a presence in blogosphere earlier this week, there has been curiosity all around. Why are they here?  What do they have to say?  Who are they talking to?


India Post is indeed a first timer to the world of blogs.  But we are no strangers to social media.  The Post Office was one of the first Departments of the Government of India to establish a presence on the social media, through its Twitter page.


We have been communicating with our customers and friends through Twitter since October, 2009. This has been a fascinating experience for the organization.  While we discovered that there is tremendous goodwill for India Post, we also realized that there are many areas where we fall below the expectations for customers.  We have received bouquets, brickbats, feedback, suggestions, good wishes and advice from hundreds of friends through Twitter.  We have taken the feedback seriously, and adopted many of them into practice. This fascinating journey continues.

While the Twitter experience has been rewarding, it has also made India Post realize that two-way communication with customers need to be strengthened.  The blog that has been set up is meant to be an informal space where customers, users, friends and anyone interested in the post office can engage India Post in longer and more meaningful discussions.

We invite our customers and friends to The India Post Blog, and to touch base with us here.  Do keep sending in your feedback. Your comments and observations will be of value to us in providing better service and in constantly keeping up with your expectations. 



5 comments:

  1. Overwhelming to see motivated and modern people in India Post. Good to know that "our old friend" has the spirit to fight out the odds and revive itself. Inundated with optimism. Keep it up!

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  2. @SHA SHWAT, @Thinking Aloud
    Many thanx for the comments. India Post will continue to strive to live up to your expectations.

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  3. I think it's amazing that you have a blog. I haven't used the post in India in about 7 years, but I'm hoping that on-the-ground parts of the organisation are working just as hard to provide customers a better experience at their local post office.

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  4. I would like to know how many complaints received through Twitter and how many solved till this time.

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